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DKNY's Be Delicious Contest

What is a woman?  What is the essence of being a woman?

In the bible, a woman is seen as a person formed from the rib of Adam.
The Merriam-Webster dictionary defines woman as an adult female person.
In my dad's perception, I am the apple of his eye.
To my mom, her favorite (and did I mention, ONLY) daughter.
To my younger brother, the annoying "ate" who, almost similar to the energizer bunny, just keeps on going and going (nagging that is).
My nephew sees me as that cute playmate he gets to see only a few days in a year.
Hubby as his life-time companion.
My boss as a most, ehem, reliable staff.
To my friends, a listening ear.

Whether I am defined as a body part or function at a performance worthy of high-praise, I am simply a super woman.  We are mothers, daughters, girlfriends, aunts, grandmamas and wives.  We are the family accountant that balances the budgets every month.  We are the doctors who, with sweet kisses, can cure even the most painful of scrapes.  We are the psychologists who console and just listen.  We are office professionals putting in 8 working hours or more but still find the energy to prepare a warm meal at the end of the day.

Inspite all our everyday roles and functions, women still manage to appear effortless.  Continuously revamping ourselves into everyday iconic goddesses.  This is what I hope to present in my specially-designed DKNY bottle.  The timeless, effortless beauty that is each and every woman.  Soft and yet strong enough to accomplish even the most daunting of tasks while still looking gorgeous!  In a word, we are SIMPLY AND EFFORTLESSLY AWESOME!

Five years after being introduced to the market, DKNY's Be Delicious, it's most famous fragance, is now being revamped and re-introduced into the public spotlight with the famous Lara Stone representing this sensous elixir.  

(Source: DKNY Delicious Core Club FB page)

DKNY is also launching its DKNY Delicious Core Club on Facebook, a new global digital community that let's you meet other fans of this iconic fragance, design your own DKNY bottle images and discover your own personal core style, among other fun things.

Want more?  A lighter, brighter, refreshing, but nevertheless, still potent Be Delicious Eau De Toilette spray was also introduced last October 2010. Imagine it's juicy apple scent surrounded by crisp notes of magnolia and grapefruit.  Add a splash of tuberose, white muget, rose and shining violet; finished with smooth sandalwood, blond woods and white amber; and you've got yourself one amazing fragrance.

Simply itching for more?  Go ahead and get your DKNY's Be Delicious now.  You'll be happy you did!

DKNY Be Delicious Eau De Toilette spray comes in 100ml and 50ml bottles; and will be available at Rustan's Department Stores, selected Watson's Personal Care Stores, and Landmark Store by November 2010.


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