Skip to main content

Couponing 101

Searching the net for the term coupon, Google came up with this description:

“a voucher entitling the holder to a discount off a particular product.”

Indeed, used wisely, it can save you money in the long run by cutting a piece off the total price of an item you want to buy or even forgo shipping expenses altogether (as in the case when shopping online).

But how exactly do coupons work?  And are you ripping off stores when you use them?

Clipped Coupons With Scissors 1 from Flickr via Wylio
© 2012 Chris Potter, Flickr | CC-BY | via Wylio

What are coupons and are they being offered, anyway?

Coupons per se do not really have any cash value. They aren't gift certificates that you can use for your purchases in lieu of cash.   Instead, they offer certain discounts off on items you wish to buy. Think of it as a type of marketing program, trying to make the public more aware of a certain brand.

The main concept, really, of offering coupons is the premise that once people try their product, consumers would keep coming back for more, most especially if they've received positive results upon using the item or have enjoyed outstanding service.  It's definitely way cheaper for a company to offer coupons as compared to say buying a few minutes worth for ad placement on TV.

Grocery stores are places that one can usually use coupons; and if you're like me, you might also be wondering whether these individual manufacturers are ripping off supermarkets by allowing people to purchase goods at a much lower rate.

Well, supermarkets don't lose out on profits. In fact, manufacturers usually reimburse the stores for the amount of the coupons.  Sometimes also offering additional incentives when customers try their product.  Win-win situation, don't you think?

Major international department stores are also slowly getting into the action.  Establishments like US department store Sears (coupons) and even individual retailers, offers coupons to entice people to shop at their stores (select New Look stores in Singapore even give out coupons to customer as they enter their store.)

How about promotional codes?

Another description for a coupon is that it's found “in a form in a newspaper or magazine”.  This exactly is not true anymore as, with almost everyone having access to the internet nowadays, these "digital" coupons, or promotional codes, can just as easily be found with a click of a mouse (as mentioned in my previous post on Saving Money While Shopping Online).

Known as promo codes or coupon codes, they function the same way as their printed out or cut out (from magazines or newspapers) versions.  Almost similar to handing off a physical coupon to a cashier, you simply type in the promotional code upon checking out your item online.

Same as the ordinary printed out ones, there are websites in the net that provides these types of codes, some with more offers that the usual (Sears coupons, for one, also offer free shipping as well, aside from discounts upon checking out of your items).

Another advantage for looking promotional codes online is that most are released for public use and can be utilized a number of times for different purchases.  Just make sure to read the fine print as they are also stamped with expiration dates.  Some retailers even go as far as rewarding their regular shoppers with “private” codes with even better terms.

So the next time you're out shopping (whether physically out or online), try to use coupons.  This discounts will definitely add up and can save your a few extra bucks.  


NOTE: This is a a sponsored post to acquaint consumers the use of coupons and promotional codes and how it can be a valuable tool in saving a few bucks from major international retailers like Sears (coupons for 2014).   All tips and opinions are the writer's own.


Popular posts from this blog

PH | Bang's Tony & Jackey Beauty Salon's Aqua Volume Rebond

I've always had ruly, unmanageable hair for as long as I can remember, hence the introduction of rebonding services here in PH is a blessing.  I've been having my hair rebonded or relaxed once a year since 2002.  It's an expense that I make sure is always included in the yearly luxury budget.

Whereas before I used to have my hair rebonded at a David's Salon (since they always deliver consistently great results), I had to stop and look to other establishments when they eventually jacked up their prices (what used to cost me Php3,000 is now priced at Php5,000 to Php6,000, depending on the branch!).  Too much for my already hurting wallet.  Hence, the need to try other salons.  I've been happy with the results, so far.

The one thing though. that always gets me though is how lifeless and limp my hair tends to look when newly treated.  It's always the case wherever I have my tresses done.  It will look it's best at least a month or 2 after treatment.  It was onl…

Style for Less: Ballerina Flats (Tory Burch vs Kamiseta)

Have you ever noticed how fashionable high-end items just keep on being reinvented by some other brand.  Well after having my eyes checked for fear of seeing doubles (normal daw sabi ni Doc), I decided to scour through the malls in search of fashion doppelgangers.

THE SPLURGE: Tory Burch's Reva ballerina flats (USD195 or around Php9,000)

When well-known American fashion designer Tory Burch released her line of Reva ballerina flats, it was an instant hit.  Known for its incredibly comfortable material and structure with a nicely padded sole and an elasticized heel, these babies made a killing and everyone wanted one. 

How to Apply for a Philippine Postal ID Card

I've said it once and I'll say it again, woe to the newly married woman who has, for years, have gotten so used to her surname only to find that a single (wedding) day, will change this familiarity forever.

I have to admit, it was not easy for me to adapt to a new surname, due mainly for professional reasons.  Throughout my profession career, I have been known by my maiden name and to have to inform all my contacts of the change was, well, too tiresome.  And so I decided to go the hypenated route and I eventually ended up with 2 surnames.  Such was the compromise!  =)